Politics, Propaganda, and Public Health: A Case Study in Health Communication and Public Trust (Lexington Studies in Health Communication)

Laura Crosswell, Lance Porter

$111.00

Publication Date: April 30th, 2018

Publisher:

Lexington Books

ISBN:

9781498552998

Pages:

186

Description

This book uses multiple methods to consider flaws in the current regulation of direct-to-consumer advertising, using Merck's launch of Gardasil as a primary case study. It offers a specific way forward for both regulators of Big Pharma as well as scholars of mass communication.

About the Author

Laura Crosswell is assistant professor of health communication at the University of Nevada, Reno. Lance Porter is the F. Walter Lockett Distinguished Professor of Mass Communication at Louisiana State University.

Politics, Propaganda, and Public Health: A Case Study in Health Communication and Public Trust (Lexington Studies in Health Communication)

Description

About the Author

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